Bitwise Leverages Advisor Army to Roll out Next-Gen Crypto Playbook
Global crypto asset manager Bitwise Asset Management announced on May 7 a new partnership with fintech investment platform Icapital, aimed at expanding access to institutional-grade crypto investment opportunities. The collaboration adds Bitwise’s suite of actively managed crypto strategies to the Icapital Marketplace, a widely used digital platform for alternative investments.
Bitwise CEO Hunter Horsley addressed the significance of the alliance: “ Crypto is rapidly emerging as a new alternative asset class, with unique drivers that can make it a compelling diversifier in portfolios for investment professionals.” He highlighted growing engagement from institutions, family offices, and advisors throughout 2025.
The integration enables Icapital users to access a range of crypto strategies crafted to harness opportunities for alpha in digital asset markets. As the company noted:
Users of Icapital Marketplace are now able to access Bitwise’s active crypto strategies that seek to capitalize on the alpha opportunities in the crypto space.
Bitwise’s offerings include a multi-strategy framework encompassing non-directional, tactically directional, long bias, and special situations approaches—each designed to deliver optimized, risk-adjusted returns with low correlation to conventional assets. The strategies are managed by a team with deep expertise in portfolio management, derivatives, and crypto market risk analysis.
Icapital continues to serve as a major conduit for alternative investment solutions, linking asset managers with over 100,000 financial professionals through its digital infrastructure. The company emphasized its value proposition:
Icapital’s Marketplace provides an all-digital investment platform that connects more than 100,000 financial professionals with a broad selection of alternative investment opportunities offered by the world’s largest asset managers—all on one simple and integrated platform.
Bitwise, founded in 2017, offers ETFs, private funds, staking solutions, and education resources to help professionals navigate the crypto space. While some critics cite volatility and regulatory ambiguity as risks, advocates maintain that structured crypto strategies—like those now on Icapital—can bolster portfolio diversification and enhance long-term performance.
