40% Crypto Allocation Now on the Table, Says Leading Financial Advisor
A dramatic pivot toward crypto is gaining traction as top advisors advocate reshaping long-term portfolio strategies to include significantly more digital assets. Financial planner Ric Edelman, founder of the Digital Assets Council of Financial Advisors, revealed on June 27 on CNBC’s “ Crypto World” that investors should allocate between 10% and 40% of their portfolios to cryptocurrencies.
Citing structural shifts in longevity and the evolution of digital assets, Edelman argued that crypto—particularly bitcoin—now warrants a central role in modern investment frameworks. He said:
Today I am saying 40%. That’s astonishing … No one has ever said such a thing.
A long-time proponent of crypto exposure, Edelman acknowledged that his recommendation marks a significant departure from his earlier views. In 2021, he supported as little as 1% crypto allocation. But the market has transformed, he said: “It’s radically changed and is now a mainstream asset.”
He attributed the shift to greater regulatory clarity, institutional adoption, and infrastructure maturity. Edelman dismissed the traditional 60/40 portfolio model, arguing that increasing longevity demands new asset strategies. Longer time horizons, he suggested, require greater exposure to high-growth assets like equities and digital assets.
Edelman also emphasized the portfolio benefits of diversification, stating:
Bitcoin prices don’t move in sync with stocks or bonds or gold or oil or commodities … The crypto asset class offers the opportunity for higher returns than you’re likely to get in virtually any other asset class.
He framed this decoupling as a strategic advantage for financial advisors seeking to optimize portfolio theory. While concerns over hacks persist, Edelman’s thesis focuses on crypto’s emerging role as a core investment class amid a shifting economic landscape.
Blackrock CEO Larry Fink recently projected significant potential growth in bitcoin’s value. Once skeptical of cryptocurrencies, Fink now views bitcoin as a viable global financial instrument with growing institutional interest. He cited a recent conversation with a sovereign wealth fund considering a 2% to 5% portfolio allocation to bitcoin, suggesting widespread adoption at that level could drive BTC’s price to $500,000–$700,000.
