OpenAI announced the acquisition of the Technology Business Programming Network (TBPN) on April 2, 2026, integrating the media startup’s editorial and marketing talent into its internal Strategy organization. The deal brings co-founders Jordi Hays and John Coogan, along with the broader TBPN team, into the company to report directly to Chris Lehane.
The acquisition leverages TBPN’s status as a fast-growing media company and live talk show to scale OpenAI’s communication efforts while protecting the network’s editorial independence. TBPN currently operates as a multi-platform conversation for the tech ecosystem, broadcasting weekdays from 11–2pm PT across YouTube, Spotify, and Apple Podcasts.
The team will utilize their audience understanding to innovate how OpenAI markets its technology and explains the impact of artificial general intelligence on daily life. By bringing the network in-house, OpenAI aims to move beyond a standard communications playbook to foster a space for builders and users to engage with technological shifts.
“While we’ve been critical of the industry at times, after getting to know Sam and the OpenAI team, what stood out most was their openness to feedback and commitment to getting this right. Moving from commentary to real impact in how this technology is distributed and understood globally is incredibly important to us,” stated Jordi Hays, co-founder and co-host of TBPN.
🧭 FAQs
• What is the Technology Business Programming Network? TBPN is a media company and podcast network focused on tech, business, and culture.
• Where is the TBPN podcast recorded and broadcast? The show airs weekdays from 11–2pm PT across several major global digital and social platforms.
• Will the TBPN team maintain their editorial independence? OpenAI has committed to protecting the team’s ability to choose guests and make independent editorial decisions.
• To whom will the TBPN leadership report at OpenAI? Founders Jordi Hays and John Coogan will join the Strategy organization under executive Chris Lehane.
